When I made the decision to open Ta’Vie it was my goal to offer leading contemporary looks at reasonable prices. I wanted the environment to be comfortable and engaging for an ease of social shopping. When building the assortments, I spent time locating brands that I felt confident women would respond to. Brands that I am familiar with from the industry and from my home town (Charleston, SC) that were not yet available in the Knoxville area…these will now be available at Ta’Vie. Finding the right balance of comfort and merchandising was key in designing the Ta’Vie Boutique. Couple that with a fashion and styling expertise that is unmatched makes Ta’Vie a destination for women.